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Target reports strong start to Black Friday weekend online and in stores

Published 30 November 2015

Target Corporation has reported a successful start to its Black Friday weekend, with strong results on Target.com and a strong turnout in stores on Thanksgiving Day.

"Target got a head start going into Black Friday with the record-breaking launch of Adele's new album and our '10 Days of Deals' promotion. The momentum continued with our Black Friday presale, and on Thanksgiving, we saw millions of shoppers take advantage of great offers online and in our stores. Overall, the response from our guests has been very positive, with some of the best days we've seen on Target.com," said Brian Cornell, Chairman of the Board and CEO Target, who greeted holiday shoppers at the Jersey City Target Store in New Jersey on Thanksgiving. "We expect to see the demand continue throughout the weekend and into December as we offer more savings on the year's most popular gifts, including Star Wars and Apple products."

"10 Days of Deals" and Black Friday Pre-Sale

Target's "10 Days of Deals" began Sunday, Nov. 22, giving guests daily offers, including 10 percent off electronics and 20 percent off kitchenware. As part of the promotion, Target brought back the Black Friday pre-sale on Wednesday, Nov. 25. Sales were strong with the most popular items being Apple Watch and Apple iPads, Beats Solo 2 headphones, FitBit Charge HR and the Philips Sonicare 2 electric toothbrush.

Thanksgiving Day Access to Black Friday Sale

Guests were granted early access to nearly all of Target's doorbusters on Target.com beginning Thanksgiving morning. Demand outpaced 2014's record Thanksgiving performance, making it Target's biggest day for online sales yet, driven largely by electronics.

Guests also continued to use the Order Pickup option at Target.com. Before 6 p.m. on Thanksgiving, the number of orders placed for in-store pick up increased by 35 percent as compared to 2014.

Top selling Black Friday items:

Apple iPads were top sellers in stores and online. On average, Target sold an iPad every second throughout the day on Thanksgiving. Apple Watch was especially popular in stores.

Gaming consoles were popular in stores and online, including Nintendo Wii U, which was the top selling item on Target.com.
TVs were one of most sought after items in stores -- the 55" Westinghouse at $249.99 was Target's top selling TV.

Movies were a big hit in stores with guests buying more than 3 million on Thanksgiving.

A three-foot stuffed teddy bear, priced at $10, was a surprise hit, with some stores selling out in minutes.

Top toys included LEGO, Barbie, Disney Princess and Star Wars. Target exclusives generated nearly one-third of Star Wars toy sales for the day.

Beats Solo 2 headphones were one of the top sellers on Target.com and in stores at $96.99 (reg. $199.99).

The Savings Continue -- Spend $75, Get 20 Percent Off

Target's "10 Days of Deals" continues through Tuesday, Dec. 1. Today, guests who spend $75 or more receive a 20 percent discount to use toward a future purchase on any day between Dec. 4 and Dec. 13. Additional offers include:

Saturday, Nov. 28: $50 off holiday shop purchase of $100 more
Sunday, Nov. 29: Buy two, get one free action figures and fashion dolls
Monday, Nov. 30: 15 percent off Target.com
Tuesday, Dec. 1: 25 percent off all beauty

As always, guests can use their REDcard for an additional five percent off on top of other discounts. Online shoppers can continue to take advantage of free shipping on Target.com through Dec. 25. And the 21 million savvy deal seekers who use Cartwheel will continue to find thousands of offers throughout the holiday season.



Source: Company Press Release