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Supervalu named primary wholesaler provider by Marsh Supermarkets

Published 05 July 2016

Supervalu has entered into a long-term supply agreement with Indiana-based Marsh Supermarkets to serve as its primary grocery wholesaler and to provide certain professional services to the grocery chain.

Founded in 1931 and headquartered in Indianapolis, Indiana, Marsh operates approximately 70 Marsh Supermarkets and O'Malia Food Markets across Indiana and Ohio, and 38 pharmacy locations.

"Marsh Supermarkets is a terrific grocery chain that has served customers and communities across Indiana and Ohio for 85 years," said Mark Gross, SUPERVALU President and CEO. "Their shoppers have come to expect quality, value and a great fresh experience and we're pleased Marsh has entrusted us for this business going forward. This is a wonderful opportunity for us to combine both our wholesale and logistics experience with our professional service offerings to deliver a comprehensive solution for them."

In its role as primary wholesaler, SUPERVALU will supply all Marsh Supermarkets and O'Malia Food Markets with traditional product categories including produce, meat, deli, bakery, seafood, grocery, frozen foods and dairy. Additionally, Marsh customers will benefit from SUPERVALU's comprehensive private brand offering, including its three popular grocery brands, Wild Harvest, Culinary Circle, and Essential Everyday.

Additionally, SUPERVALU will provide certain professional services and merchandising support to Marsh, including advanced merchandise planning, strategic retail pricing analysis, and shelf management programs. Marsh will also benefit from SUPERVALU's new SV Insights business intelligence tool and mobile order entry system.

"It's great to see this growth in our wholesale business, and I'm also excited about what this means for the growth in our broad services offering," Gross added.



Source: Company Press Release