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Shoppers Stop unveils new promotional campaign

RBR Staff Writer Published 27 November 2012

Indian department store chain Shoppers Stop has launched a new promotional campaign in partnership with En Route Media for its in-cab interactive TV network Flo.

The company is providing EasyCabs passengers watching Flo with special discount offer in which they are given SMS codes to avail this exclusive discount, reported Exchange4media.com

Commenting on the new advert campaign, Shoppers Stop marketing and loyalty senior vice president Vinay Bhatia said that as marketers, they are always scouting for unique opportunities to grab customer attention.

"Innovations and clutter-breakers are the need of the hour in an environment which is thick with hundreds of brands screaming 'look at me'," added Bhatia.

The new offer was introduced under the umbrella campaign of 'Choose your own gift at Shoppers Stop' that is expected to run till 1 January 2013.

India-based En Route Media has launched Flo, the in-cab interactive TV network, in 2011.