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Sears to revive sales using 60-year-old database in Canada

RBR Staff Writer Published 12 December 2012

US department store chain Sears is looking to bolster its sales by leveraging its 6-decade-old customer database in Canada.

The chain reported declining sales for consecutive 12 quarters with a recent 6.8% drop in revenues and is keen on making a profitable comeback in 2014, reported Bloomberg.

Sears in Canada is said to be running query programs in an attempt to figure out the customer shopping patterns using the company database that digitally stores customer information.

Commenting on the database usage Sears Canada chief executive officer Calvin McDonald said that this technology was a huge opportunity which was otherwise under-rated.

The company has claimed to have customer information including addresses, contact information and shopping history of nearly 4.5m credit card users.

Sears operates 196 corporate stores and 195 dealer stores in Canada besides 38 home improvement showrooms retailing products such as clothing, footwear, bedding, furniture, jewelry, beauty products, appliances, housewares, tools, and electronics.