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Nordstrom launches innovative Instagram shopping experience

RBR Staff Writer Published 27 August 2014

Department store operator Nordstrom is partnering with Curalate to launch Like2Buy, a platform which will offer a more seamless shopping experience to its customers through Instagram.


According to the companies, Like2Buy will bridge the gap between Instagram and Nordstrom.com by allowing customers to purchase items featured on the Nordstrom Instagram page.

When customers sees an interesting photo of a product on Nordstrom's Instagram feed and wishes to learn more, they can simply click on the Nordstrom profile name and then click the link on the Nordstrom profile page.

Next, customers will see a gallery of all the featured products and can select an item and go directly to Nordstrom.com to complete their purchase.

Customers also have the option to use 'My Likes' function in the gallery to curate items for future inspiration or to purchase at another time.

Nordstrom social media director Bryan Galipeau said: "We continue to hear from many of our customers that they want speed and convenience incorporated into all the places they shop - including our social platforms."

"We connect with more than 500,000 customers on Instagram by posting items we hope they find inspirational, beautiful and fun. Like2Buy enhances the experience for customers who want to take the next step and learn more about the great fashion we're featuring, to make a purchase or save items for another time," Galipeau added.

Presently, Nordstrom operates 270 stores in 36 states, including 116 full-line stores, 151 Nordstrom Racks, two Jeffrey boutiques, and one clearance store.

Image: Nordstrom department store in Orlando, Florida. Photo: Courtesy of Caldorwards4.