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Neiman Marcus partners with Oracle to enhance customers’ shopping experiences

RBR Staff Writer Published 08 April 2014

Neiman Marcus, an American luxury specialty department store owned by the Neiman Marcus Group, has partnered with Oracle to enhance customers’ experiences through flexible retail planning.

Neiman Marcus

Under the partnership, Neiman Marcus will use comprehensive suite of Oracle Retail Solutions which includes Oracle Retail Merchandise Planning and Optimization.

These are specifically designed to aid the luxury retailer to forecast customer demand, optimize orders in terms of particulars like size, color and style, and recommend mid-course changes as needed based on demand.

Neiman Marcus will also integrate Oracle Retail products, including Merchandising Operations Management, Supply Chain Management and Execution, and Merchandising Analytics.

All the components are designed to improve visibility in customer demand and inventory across all channels, which it is hoped will result in greater efficiency and multiple paths to maximize its ROI.

Neiman Marcus Group CEO Karen Katz said, "Taking advantage of better analytics, information and processes enables us to serve customers better while improving margins in support of our offline to online global initiative."

Headquartered in Dallas, Texas, Neiman Marcus also owns the Bergdorf Goodman department stores, and operates a direct marketing division, Neiman Marcus Direct, which operates catalogue and online operations under the Horchow, Neiman Marcus and Bergdorf Goodman names.

In the US, Neiman Marcus competes with luxury retailers Saks Fifth Avenue, Barneys New York, Lord & Taylor, Nordstrom, and Bloomingdale's.

Neiman Marcus is currently owned by CPP Investment Board and Ares Management.

Image: Neiman Marcus in Copley Square on a rainy day in Boston, Massachusetts.Photo: Courtesy of John Stephen Dwyer.