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Myer to cut 100 brands, permanent staff to improve sales

RBR Staff Writer Published 29 July 2015

Australian department store chain Myer is cutting 100 brands to pave way for new labels in its stores, as part of a complete overhaul to restore sales and earnings growth.

Myer

The move follows David Jones' culling of over 180 of its 2400 brands to provide room for mid-market brands such as Seed, FCUK, Marcs, Country Road and Trenery.

The delisting of brands will be across women's and men's apparel, as well as housewares and children's wear.

Upon completion of the 'spring clean' sale, Myer will introduce a range of brands including Jack & Jones, Calvin Klein White Label for women and men, Aji and Daniel Avakian, The Australian reported.

Myer anticipates that the new brands will generate sales growth.

Meanwhile, the retailer also plans to slash permanent employees at 42 of its 67 stores across the nation, enabling it to increase staff hours during peak shopping seasons and decrease them during lean times.

Myer spokesman said: "We are changing the mix of permanent and casual team members to achieve greater flexibility, so we can align our workforce with customer demand and adapt to changes in store traffic flows."


Image: A Myer store in Australia. Photo: courtesy of Pear285 / Wikipedia.