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Marbles: The Brain Store joins Macy’s Holiday Arcade this season

Published 06 November 2015

This season, Macy’s will add Marbles: The Brain Store to its Holiday Arcade, an in-store gifting shop in select locations offering customers unique and playful options for everyone on their shopping list this year.

Marbles: The Brain Store specializes in one-of-a-kind games, gifts and gadgets that stimulate the brain and challenge the whole family. Within Holiday Arcade shops that include Marbles, Macy's shoppers can test out every game and gift on display. Sales associates, known as BrainCoaches, are trained to provide personalized recommendations based on strengths and areas for improvement. Marbles: The Brain Store can be found at Macy's Holiday Arcade in New York City (Herald Square), San Francisco (Union Square), Chicago (State Street) and McLean, VA (Tyson's Corner).

"By adding Marbles: The Brain Store to our Holiday Arcade, Macy's is offering our customers another avenue for unique holiday gifts that are engaging for the whole family," said Dustin Jones, Macy's senior vice president of Fashion and New Business Development. "We are always exploring ways to surprise and delight our customers, especially during the holiday season, and Marbles fills a niche for educational gifts we know they will enjoy."

"Macy's is a top destination for both shoppers and tourists taking in the sights and sounds of the city during the holidays," said Lindsay Gaskins, CEO of Marbles: The Brain Store. "We are thrilled to share our top holiday bestsellers and brand new favorites with Macy's shoppers from coast-to-coast. We hope Marbles makes their holiday shopping experience even more enjoyable, whether it's finding the perfect gift or improving their own brains with our hand-picked and expert-tested items."

Along with Marbles, specialty toy and novelty gifts feature a variety of items, including the return of plastic and traditional train sets from Lionel®, carefully detailed baby dolls from Madame Alexander and holiday-themed dog-friendly gifts from Harry Barker, in addition to a wide variety of finger and hand puppets, officially licensed soft plush Felix The Cat toys by GUND, and Micro Kickboard scooters for little ones on the go.

Build-A-Bear Workshop® shop-in-shops at seven Macy's locations will allow customers to take part in the full Build-A-Bear Workshop experience inside a Macy's store. To help shoppers get into the PEANUTS® holiday mood, special merchandise displays at eight locations will feature an exclusive assortment of PEANUTS product. From a miniature version of the famed Charlie Brown Christmas Tree to books, lunch boxes, totes and tees, a perfect PEANUTS-themed gift awaits the fan in your family at Macy's.

In addition to five locations opened last year at Macy's Union Square (San Francisco), Macy's Dadeland (Miami), Macy's State Street (Chicago), Macy's Herald Square (Manhattan, NY) and Macy's Center City (Philadelphia), Macy's Holiday Arcade will host a selection of holiday gifts at Macy's Del Amo (Torrance, CA), Macy's Mission Viejo (Mission Viejo, CA), Macy's Brea (Brea, CA), Macy's Minneapolis (Minneapolis), Macy's Lenox (Atlanta) and Macy's Tyson's Corner (McLean, VA).


Source: Company Press Release