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Macy's to test same-day delivery service in Chicago for holidays

RBR Staff Writer Published 14 November 2014

With holiday season around the corner, Cincinnati-based Macy’s Inc. has also joined the fray with other retail giants for same-day delivery in the US by testing the service in Chicago.

Macy's-NYTargeting seven other cities (Los Angeles, San Francisco, Seattle, Houston, San Jose, Washington D.C. and New Jersey), Macy's is trying to grab market share as stalwarts such as Amazon, Google, eBay and Walmart have already started expanding in this segment.

Same-day delivery option allows customers to buy products on the company's website, which will then be delivered to them on the same day. If online buys exceed $99, the service cost is only $5; whereas for smaller orders the customer has to shell out the usual shipping charges apart from an additional $5.

Orders need to be placed Monday through Saturday by 1 p.m. and by 11 a.m. on Sundays, and customers can have their choice of a two-hour delivery time frame.

Macy's chairman and CEO Terry Lundgren, stated: "Our goal remains to help our customers shop whenever, wherever and however they prefer, and to use the entire inventory of the company to satisfy demand."

The leader in the battle, Amazon Inc., has same-day delivery services in 13 cities, Chicago included, dropping off packages such as household items, laptops and office supplies.

In order to be on a competitive level with Amazon, Macy's is tying up with third-party crowdsourced courier Deliv, which allows some slack in delivery costs.


Image: Macy's Herald Square Flagship New York, NY. Photo courtsey of: Macy's.