Log in or Register for enhanced features | Forgotten Password?
White Papers | Suppliers | Events | Report Store | Companies | Dining Club | Videos
General Retailers
Department Stores
Return to: RBR Home | General Retailers | Department Stores

John Lewis to introduce hi-tech electronic mirror in changing rooms

Published 02 April 2014

British department store operator John Lewis is planning to introduce a hi-tech electronic mirror in changing rooms, in a move to give customers a better shopping experience.

The Scanning Computer And Mirror (SCAM) system, which is being trailed, will give customers their precise measurements in seconds.

It uses similar technology which is used in airport scanners. The staff is being given intimacy training to help tackle the customer's dignity.

John Lewis Isles of Scilly branch manager Archibald Ryder told MailOnline that the system is being trialed at the retailer's Isles of Scilly store, with further plans to roll out around the country, if successful.

After scanning, customer's body image will be captured on a screen, after which, adviser will monitor.

John Lewis is a chain of upmarket department stores operating throughout Great Britain. The chain is owned by the John Lewis Partnership.

There are 43 stores throughout England, Scotland and Wales, including 10 new 'At Home' stores, and a new 'flexible format' store in Exeter.