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John Lewis plans to boost online sales, ties up with Collect+

RBR Staff Writer Published 22 February 2013

UK-based department store chain John Lewis has forged a collaboration with Collect+ courier services to serve its online shoppers through a network of thousands corner stores across the country.

Collect+ services allow online shoppers to pick or return their merchandise at nearly 5,000 independent retailers.

The move follows the positive response for the retailer's 'click and collect' service wherein the online shoppers were allowed to pick up goods from its twin supermarket chain Waitrose.

John Lewis omni-channel manager Andrew Layton said that the chain is looking to extend the strong performance of 'click and collect' scheme to the new initiative attracting more customers.

"We know from research that if it's not convenient, shoppers will look elsewhere," added Layton.

John Lewis counterparts including House of Fraser, Topman, Hobbs and Burton have also collaborated with Collect+.

The collaboration will also allow John Lewis customers in Scotland, Northern Ireland and south-west England to collect the goods from 1,000 outlets for a nominal charge of £3.

Launch of the service in autumn 2013, will also mark retailer's foray in Northern Ireland.