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John Lewis annual web sales cross £1bn mark with new platform

RBR Staff Writer Published 30 April 2013

The John Lewis Partnership, a UK-based upscale department stores chain, has announced that the company has passed £1bn mark on a rolling 52 week basis, alongside a successful launch of a new multi-million pound online platform.

The department store has invested nearly £40m in its new website during the three year project, which features new functionality including an enhanced wish list function, search history, and more inspirational content, with more customer-focused functionality planned for the future.

The retailer claims that the success comes a year ahead of its forecast.

With mobile now accounting for over 25% of traffic to johnlewis.com, the retailer has also revamped its mobile offer to mirror the creative design of the main site, and plans to launch a new app with details to follow later this year.

John Lewis IT director Paul Coby said the company is seeing an unprecedented pace of online growth and customers are making more demands on website.

"The billion-pound success of johnlewis.com is a reflection of our strategy to put the customer at the heart of our online operations. Early testing at every stage of the build, and inviting over 3 million customers to use our beta site before full launch, has resulted in what we believe will be an outstanding experience and journey for customers," he added.

"We have designed the new site to incorporate the best features of our previous site making it not only easy and intuitive to use, but inspiring to shop."