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Hudson’s Bay announces new off-price concept with launch of Find @ Lord & Taylor

Published 27 October 2015

Hudson’s Bay has launched Find @ Lord & Taylor, a new off-price concept catering to a younger demographic and delivering on-trend, in-season product at discounted prices.

Opening its first store in Paramus, New Jersey in November 2015, Find @ Lord & Taylor will launch in the Northeastern United States, with six additional store openings planned for 2016.

"Off-price continues to be a key driver of HBC's growth strategy, and we are thrilled to expand this business with the introduction of our newest concept," stated Jerry Storch, CEO, Hudson's Bay Company. "We see significant opportunity for expansion and remain committed to investing in this sector through new store opening and developments. We believe Find @ Lord & Taylor will be a great entry point to introduce the Lord & Taylor brand to new consumers."

Find @ Lord & Taylor stores will average 30,000 square feet, offering a compelling assortment of women's, men's, and kids' apparel and footwear, with a fun, easy-to-shop experience. Unlike other HBC Outlets, Find @ Lord & Taylor will also offer an expanded Home selection. By combining the best in brands with outstanding value, shoppers will enjoy fresh and distinct apparel and home fashion offerings from leading brands at savings of up to 70% off.

"We believe we have the right mix of compelling price points, new locations and easy-to-shop store formats to target a new demographic of shoppers," said Jonathan Greller, President of Outlets, Hudson's Bay Company. "Our goal is to offer our consumers an exciting merchandise mix at impressive prices."

Find @ Lord & Taylor is part of HBC's Outlet Division, along with Saks Fifth Avenue OFF 5TH.

 



Source: Company Press Release