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Haussmann retail concept to open in Amsterdam

RBR Staff Writer Published 11 May 2015

A group of Dutch entrepreneurs and financial investors agreed to join forces to set up a brand new boutique department store in Amsterdam under the name Haussmann, which will be opened in the second half of 2016.

This ambitious initiative is based on the strong believe that both from a Dutch and international perspective there is significant unserved demand for a truly high-end retail service offering. Amsterdam has become an attractive city for the young and successful cosmopolitan citizen and is an increasingly popular destination for international overnight visitors, being the fastest growing destination after London.

Haussmann founding partner and CEO Frans van der Kraan said:'Haussmann's mission is to redefine luxury retail by setting a new standard on good living and taste, which goes far beyond what today's conventional department stores are offering. Haussmann strives to truly touch and inspire its customers through a combination of high quality products (food and non-food), innovative service concepts and the use of state-of-the-art technology.'

To deliver on its promises and achieve its ambitions, Haussmann has selected a unique landmark location (7,000 square meters retail space) in the historic centre of Amsterdam, right in the middle of the prestigious Rokin District, at the entrance/exit to the subway Noord-Zuidlijn (which opens in 2017) and next to Marks & Spencer's future flagship store at Rokin.

On the spot that used to be the beating heart of the Golden Age (1588 - 1702 A.D.) Haussmann has found the perfect location to combine the benefits and convenience of a brand-new building with the charm and ambience of the historic former "Vleeshal" in the Sint Pieterhalsteeg.

At this site, Haussmann will provide both its local and international customers a safe, easily accessible and comfortable environment to experience the uniqueness, quality and taste that Haussmann stands for. Van der Kraan: 'A trip to or day spent in Amsterdam is not complete without a visit to Haussmann'.

In addition to enjoying Haussmann's luxurious fashion and leisure departments, customers are invited to visit Haussmann's fresh food market, enjoy its fine dining restaurant on the top floor offering panoramic views of Amsterdam or relax in its beauty & beyond centre.

Haussmann will present a unique and diverse combination of high quality products and services with an inspiring story. Haussmann's entire product and service offering will be carefully designed to adhere to the highest quality and exclusivity standards, with eye for detail and the right mix of iconic and new brands. Ultimate objective is to make every visit to Haussmann a true and memorable shopping experience. Haussmann will capitalise on the latest technologies available in retail to provide its customers a seamless shopping experience both on- and offline.

Haussmann clearly recognises that to achieve its ambitions as outlined above and to create the desired special moments for its customers, the careful selection and training of its employees is of critical importance. Therefore Haussmann's employees will be trained to apply the highest standards of hospitality and expertise and make a difference in a way where we don't see service as a necessity but as a signature.

As part of doing business in the wonderful city of Amsterdam, Haussmann strongly believes in establishing mutually beneficial relationships with the local community. Haussmann will provide employment, source from local food suppliers and offer the opportunity and space for all kinds of artistic and cultural events (e.g. young and promising Dutch designers or artisans showcasing their latest work or craftsmanship).

Going forward the owners and management of Haussmann are committed to deliver on their promises and are working hard to further detail and implement their operating plan (e.g. brand partnerships, detailed floor plan, construction of the new building, ICT architecture- and infrastructure etc). Van der Kraan: 'Our desire is to give Amsterdam a new landmark it deserves'.

Source: Company Press Release