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Department store House of Fraser partners with digital merchandising platform Elevaate

Published 14 January 2016

Elevaate, the product placement platform that optimises trade funding online, is partnering with UK department store House of Fraser.

House of Fraser has seen promising product performance on its website, as well as improved collaboration with brand partners. Following a successful trial where brands could bid to feature products on the website of the department store, House of Fraser is now rolling out the platform to all of its brand partners.

"We're seeing a number of the more progressive retailers wanting to work with Elevaate because they recognise the need for new, more efficient ways to capitalise on the growing revenue impact of online sales to their business" said Simon Harrow, CEO of Elevaate. "House of Fraser is choosing Elevaate because it sees the revenue potential of brands having the agility to manage the performance of their products online and invest in real-time."

Andy Harding, Chief Customer Officer, at House of Fraser said "Using the Elevaate cloud platform provides our brand partners with the flexibility to bid for digital shelf position in real-time, which means key products can be promoted online to complement traditional in-store displays. The platform will offer the agility our brand partners need to help them increase sales for specific products or collections."

Source: Company Press Release