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Chinese beverage firm Hangzhou Wahaha plots retail expansion

RBR Staff Writer Published 18 July 2013

Hangzhou Wahaha Group, a Chinese beverage giant, is looking to expand its retail business with plans to open about 100 shopping mall and department stores over the next three to five years.

The company has forayed into retail industry in November 2012 with the launch of WAOW Plaza, a luxury shopping complex, in Hangzhou. The mall offers high-end products, including European furniture, jewelry, clothes and children's wear.

Speaking at a press conference, Hangzhou Wahaha Group founder and chairman Zong Qinghou said that the company is confident of making a mark in retail business and expects to the revenues from the sector to exceed their beverage business over the next two years.

"There's an increasing demand from Chinese customers for international boutique brands. We will introduce more foreign boutique brands to the Chinese market," said Zong.

"Meanwhile, we are preparing to discuss cooperation opportunities with Raffles from Singapore and Allanzia from the UK."

Hangzhou has struck deals with about 100 boutique brands from France, Italy, Spain, the UK and Germany. Furtehr the company expects to raise the number to 300 by the end of 2013.

The company has claimed that it has many advantages such as 70 national production bases that can be utilized as delivery points, 10,000 distributors and more than 10,000 sales employees across the nation to drive its retail business.