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Boden to open womenswear concessions in John Lewis stores

Published 25 April 2017

UK fashion online retailer Boden will open womenswear concessions in John Lewis' department stores.

The move brings Boden’s stylish clothing to the UK high street for the first time.

The first five concessions will open this autumn with more planned to open in 2018. The range available in John Lewis stores will also be sold on johnlewis.com.

In launching their high street presence in John Lewis shops, Boden join other online fashion brands including Hush and Finery. Last year John Lewis opened five concessions with Hush and six concessions with Finery and has since added a further 12 concessions with these brands.

'We are really excited to be going into John Lewis. It marks the coming together of two great British brands' says Jill Easterbrook, Boden CEO. 'I can't wait for more people to discover Boden, and for our loyal customers to experience the brand in a whole new way'.  

Christine Kasoulis, John Lewis buying director fashion adds: 'The introduction of Boden builds on our continued strategy to provide our customers with an inspiring selection of unique brands that they cannot find anywhere else on the highstreet. We are thrilled to be exclusively launching Boden in our shops.'

The first five concessions will be in the following John Lewis shops - Oxford Street, Cambridge, Reading, Southampton and Oxford later in October.

Last financial year sales of womenswear at John Lewis grew by 6.8%



Source: Company Press Release